Facts You Can Use!
Professional Scale Costs
Direct Email Marketing
- 88% of email users check their email daily, with some checking up to 3-5 times per day.
- 60% of consumers prefer to be contacted by brands through email. Email is preferred over social media, mail, text, or phone.
- While 49% of consumers previously said they would like to receive promotional emails weekly, current data indicates that consumers are now more selective.
- 41% of email views come from mobile devices, followed by desktops at 39%.
- The industry average email click-through rate (CTR) is 2.62%.
- For every $1 spent on email marketing, $44 is made in return. That’s an ROI of 4400%.
- 77% of ROI comes from segmented, targeted, and triggered campaigns.
- Testing your emails leads to a 28% higher ROI.
- 47% of marketers say they test alternzte subjecct lines o optimize email performance.
- 47% of emails are opened or discarded based solely on their subject line.
- Personalized subject lines are 22% more likely to be opened.
- Subject lines with a sense of urgency and exclusivity get a 22% higher open rate.
- 15.8% of all emails go missing or have been caught by popular spam filters.
- These statistics show that email marketing is still one of the most effective ways to communicate with your audience. A marketing ROI of 4400% is amazing!
- But it’s important to remember that 77% of ROI comes from using email automation to send segmented, targeted, and triggered email campaigns. When campaigns are personalized to a user’s preferences or actions they’ve taken on your site, they’re more likely to convert.
Video Marketing Facts
- Music videos account for the majority of views.
- YouTube is the second-largest platform for live streaming after Twitch.
- Over 50 billion daily views on Shorts content.
- Videos with a length of 7-15 minutes have the highest engagement.
- Over 113.9 million YouTube channels exist.
- Live streamers generally keep about 70% of the total Super Chat revenue, with YouTube taking around 30% as a platform fee.
- 70% of watch time is driven by the recommendation algorithm.
- YouTube operates in over 100 countries and 80 languages.
- 70% of users access YouTube to learn something new.
- YouTube has over 2.7 billion Monthly Active Users (MAUs).
- Users collectively watch over 1 billion hours of video daily.
- The average session duration is 30 minutes per user.
- 70% of watch time comes from mobile devices.
- Over 500 hours of content are uploaded every minute.
- YouTube generated $33.5 billion in ad revenue last year.
- Over 100 million people use YouTube Premium.
- The average engagement rate for eCommerce YouTube videos is 0.02%.
- The current average viewer spends 110 minutes per day watching digital videos.
- 86% of businesses use video as a marketing tool.
- 40% of marketers create new videos monthly, while 40% create new videos every week.
-Other top video types are social media videos, presentation videos, video testimonials, video ads, sales videos, and product videos
- 96% of people have watched an explainer video to learn more about a product or service.
- Short-form videos less than one minute long receive the highest average engagement rate at 55%.
- 90% of marketers say video has helped them increase traffic.
- 82% of marketers say video has helped them increase dwell time.
- 94% of marketers say video has helped them increase their audience’s understanding of a product or service.
- 86% of marketers say video has helped them generate leads.
- 81% of marketers say video has helped them directly increase sales.
- 55% of marketers say video has helped them reduce support calls.
Over 80% of marketers agree that video can help your business generate more traffic, leads, and sales.
SEO Marketing Statistics
These SEO performance metrics are essential for local business owners who aim to conquer the market. Following the most efficient trends revealed by detailed SEO statistics will undoubtedly boost your online presence.
- 42% of consumers regularly read online reviews when browsing for local businesses.
- Clients are 2.7 times more likely to consider a company reputable if it has a complete Business Profile on Google Maps and Search.
- Businesses with a verified Google Business Profile get an average of 66 direction requests per month.
- 65% of people who search on Google click on an organic search result.
- 52% of keywords people search for on Google have informational intent.
- 96% of websites in Google’s top 10 have more than 1,000 links from unique domains.
- 67% of small businesses use AI to improve their content and SEO.
- People are 70% more likely to visit a business with a complete Google Business Profile.
- 91% of marketers reported that SEO had a positive impact on their website performance.
- 72% of people turn to Google search to find local businesses.
- 48% of U.S. adults rely on local news outlets for reviews of businesses in their area.
- People are 70% more likely to visit local businesses with complete Business Profiles.
- 24% of businesses get more than 50 calls a month thanks to their verified Google Business Profile.
- 94% of consumers say they’ve decided to avoid a business after reading a bad review.
SEO Industry Statistics
Content marketing remains important this year, as businesses rely on it to build brand awareness, attract leads, and keep their audience engaged. The stats below show what goals marketers achieved with content last year and the strategies they plan to use in 2025.
SEO Blog
SEO Marketing Results
Google Search Statistics
Google is the absolute leader in search traffic. Here are the stats that show the importance of optimizing for it.
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